Script Template

Fill in the blanks. Works for any car type. Target: 5–8 minute video.

Structure Overview

Section	Duration	Purpose
Hook	0:00–0:15	Grab attention. One line.
Intro	0:15–0:45	What is this car, who is it for.
Exterior	0:45–1:45	Design, styling, details.
Interior	1:45–3:00	Cabin, tech, space, quality.
Driving	3:00–4:30	Engine, ride, handling, feel.
The Honest Bit	4:30–5:15	Pros & cons. What they won't tell you.
Verdict	5:15–6:00	Should you buy it? Final take.

Rule: If short on time, protect the Hook and Verdict. Cut the middle if you must. A weak intro kills the video. A weak verdict wastes it.

The Script

1 · HOOK · 0:00–0:15

Opening Line

⏱ 15 seconds max. One statement. Punchy.

Write your hook here. Pick from Jokes Bank or write your own. Start with energy or deadpan — no middle ground.

Formula: [Observation] + [Twist]. "This is the [car]. It's trying hard to be [X]. Whether it succeeds... that's a different question."

2 · INTRO · 0:15–0:45

What Is This Car?

⏱ 30 seconds. Context, not specs.

Fill in:
• Name: [Make Model Variant]
• Price range: [price]
• Segment: [sedan/SUV/hatchback/etc]
• Target buyer: [who is this for?]
• One thing that makes it special: [unique selling point]

Fitra Eri style: "This is the [car], priced at [price]. In the [segment] class, its direct competitor is the [competitor]. What makes it interesting? [Unique point]."

3 · EXTERIOR · 0:45–1:45

Outside the Car

⏱ 60 seconds. Walk and talk. Show, don't just describe.

Note while observing:
• First impression from 5 meters away: [bold/plain/aggressive/etc]
• Front design: [grille, headlights, face]
• Side profile: [lines, proportions, wheels]
• Rear: [taillights, stance, boot]
• One detail you love: [specific detail]
• One detail you don't: [specific detail]
• Comparison: "It's like [X] had a child with [Y]"

Filming: Film as you walk. Wide → medium → detail → wide. Minimum 3 angles. End on your favorite detail.

4 · INTERIOR · 1:45–3:00

Inside the Car

⏱ 75 seconds. Sit in it. Touch things. This is where buyers live.

Note while observing:
• First sit impression: [premium/cheap/functional/etc]
• Materials you touch daily: [steering wheel, armrest, buttons]
• Infotainment: [responsive? intuitive? slow?]
• Space: [headroom, legroom, storage]
• Rear seat test: [fit, comfort, amenities]
• Boot/trunk: [liters, shape, foldable seats?]
• One surprising feature: [unexpected thing at this price]
• One annoying thing: [quirk or missing feature]

Formula: "This [material] is [good/great]. At [price], this is [not what] you'd expect. Look at this — [demonstrate feature]."

5 · DRIVING · 3:00–4:30

How It Drives

⏱ 90 seconds. If you can drive it. If not, see Static Review Guide.

If driving:
• Engine/motor response: [quick/lazy/smooth]
• Ride comfort: [soft/firm/composed]
• Handling feel: [playful/precise/numb]
• Noise levels: [quiet/road noise/wind noise]
• The "moment": [something that made you react — good or bad]

If NOT driving (static only):
• Seat position & comfort: [ergonomics]
• Visibility: [blind spots, mirrors, camera quality]
• What the specs suggest: [power, weight, suspension type]

6 · THE HONEST BIT · 4:30–5:15

What They Won't Tell You

⏱ 45 seconds. This is where you earn trust. Be specific.

3 pros and 3 cons:
✅ Pro 1: [specific, not generic]
✅ Pro 2: [something competitors don't have]
✅ Pro 3: [the surprise winner]
❌ Con 1: [be honest, be specific]
❌ Con 2: [something annoying but real]
❌ Con 3: [the dealbreaker for some buyers]

Fitra Eri principle: "A reviewer carries great responsibility. We have to be honest." Never sugarcoat. Specific criticism beats vague praise.

7 · VERDICT · 5:15–6:00

Should You Buy It?

⏱ 45 seconds. End strong. One clear recommendation.

Fill in:
• The car is for: [specific buyer type]
• The car is NOT for: [who should look elsewhere]
• One sentence verdict: [your honest take in one line]
• Score (optional): [X/10 — only if it fits the style]
• Sign-off line: [catchphrase or callback to hook]

Best structure: "If you're looking for [X], this is the answer. If you want [Y], look elsewhere. Verdict: [one honest sentence]."

Pre-Filming Checklist

Script is complete (even rough)
Shot list is ready (see Shot Checklist)
Battery is charged
Storage is enough
Audio is tested (wind noise check)
Car is clean enough to film
Key facts verified (price, specs, competitors)

Fill this in during the 45-minute observation + scripting window. Don't overthink — rough notes are fine. Clarity beats perfection.

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